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The Truth about Social Media Numbers
Social media numbers are the wolf in sheep’s clothing of the social media forest. Think about it, you just got finished reading the latest book on how to achieve social media greatness. You know all...
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What is all the Hype about Social Media Influence
Everyone is looking for the next big thing in Internet marketing, and when you look at the statistics it would seem that social media outlets like Facebook and Twitter are just that thing. It is...
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Influence THIS! Why influence scores don’t matter for your Social Media ROI
Many social media marketers are struggling with measurement: they want to connect social media activity to the revenue they’re driving. It’s tough, though! Unless the path from social media activity...
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Why Your Social Media Analytics Matter
I see a lot of posts in my social graph on a daily basis that focus on social media as a selling and content tool. This, after all, is what the industry is focused on these days – content and making...
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